/* marketing.tallreed.com — Денис Матвеев, реклама.
   Печатная «приладка»: метки обреза, шкала CMYK. Цвета C/M/Y/K
   обозначают четыре направления работы: стратегия, креатив, продакшн,
   запуск и аналитика. */

@font-face { font-family: "Unbounded"; font-style: normal; font-weight: 400 900; font-display: swap;
  src: url("/fonts/unbounded-cyrillic.woff2") format("woff2");
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; }
@font-face { font-family: "Unbounded"; font-style: normal; font-weight: 400 900; font-display: swap;
  src: url("/fonts/unbounded-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Onest"; font-style: normal; font-weight: 400 700; font-display: swap;
  src: url("/fonts/onest-cyrillic.woff2") format("woff2");
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; }
@font-face { font-family: "Onest"; font-style: normal; font-weight: 400 700; font-display: swap;
  src: url("/fonts/onest-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

:root {
  --paper: #fcfcfd;
  --sheet: #f1f2f4;
  --ink: #101114;
  --muted: #5a5e66;
  --rule: #dfe1e5;
  --c: #00a3e0;
  --m: #e4007c;
  --y: #ffd400;
  --k: #101114;
  --display: "Unbounded", "Arial Black", "Segoe UI", system-ui, sans-serif;
  --text: "Onest", system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --wrap: 1180px;
  --gutter: clamp(16px, 4vw, 40px);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: 96px; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.6 var(--text);
  text-rendering: optimizeLegibility;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible, select:focus-visible {
  outline: 3px solid var(--c); outline-offset: 2px;
}
[hidden] { display: none !important; }

h1, h2, h3 { font-family: var(--display); font-weight: 700; letter-spacing: -0.02em; text-wrap: balance; margin: 0; }
h1 { font-size: clamp(1.9rem, 5.2vw, 4.1rem); line-height: 1.04; font-weight: 800; }
h2 { font-size: clamp(1.45rem, 3vw, 2.3rem); line-height: 1.12; }
h3 { font-size: 1.12rem; line-height: 1.3; }
p { margin: 0; }
mark {
  color: inherit;
  background: linear-gradient(transparent 58%, var(--y) 58%, var(--y) 92%, transparent 92%);
  padding: 0 .06em;
}

.wrap { max-width: var(--wrap); margin: 0 auto; padding-inline: var(--gutter); }
.eyebrow {
  font: 600 .74rem/1.2 var(--text); letter-spacing: .14em; text-transform: uppercase; color: var(--muted);
  display: flex; align-items: center; gap: .6em;
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--m); }
.lede { font-size: clamp(1.05rem, 1.6vw, 1.25rem); color: var(--muted); max-width: 40em; }
.muted { color: var(--muted); }
.tnum { font-variant-numeric: tabular-nums; }

/* Шапка и шкала CMYK */
.masthead { position: sticky; top: 0; z-index: 10; background: color-mix(in srgb, var(--paper) 94%, transparent); backdrop-filter: blur(8px); }
.masthead-row { display: flex; align-items: center; justify-content: space-between; gap: 18px 28px; padding-block: 16px; flex-wrap: wrap; }
.logo { display: flex; align-items: center; gap: 12px; text-decoration: none; }
.logo svg { width: 30px; height: 30px; flex: none; }
.logo-name { font: 800 1.02rem/1.05 var(--display); letter-spacing: -.01em; }
.logo-sub { display: block; font: 500 .74rem/1.2 var(--text); color: var(--muted); letter-spacing: .02em; }
.menu { display: flex; align-items: center; gap: 4px 22px; flex-wrap: wrap; font-weight: 500; font-size: .95rem; }
.menu a { text-decoration: none; padding-block: 4px; border-bottom: 2px solid transparent; }
.menu a:hover { border-bottom-color: var(--rule); }
.menu a[aria-current="page"] { border-bottom-color: var(--m); }
.menu .btn { padding: 9px 16px; border: 0; }
.colorbar { display: grid; grid-template-columns: repeat(8, 1fr); height: 5px; }
.colorbar span:nth-child(1) { background: var(--c); }
.colorbar span:nth-child(2) { background: var(--m); }
.colorbar span:nth-child(3) { background: var(--y); }
.colorbar span:nth-child(4) { background: var(--k); }
.colorbar span:nth-child(5) { background: color-mix(in srgb, var(--c) 45%, white); }
.colorbar span:nth-child(6) { background: color-mix(in srgb, var(--m) 45%, white); }
.colorbar span:nth-child(7) { background: color-mix(in srgb, var(--y) 45%, white); }
.colorbar span:nth-child(8) { background: color-mix(in srgb, var(--k) 45%, white); }

/* Кнопки */
.btn {
  display: inline-flex; align-items: center; gap: .5em; justify-content: center;
  font: 600 .98rem/1 var(--text); text-decoration: none; cursor: pointer;
  padding: 15px 24px; background: var(--m); color: #fff; border: 2px solid var(--m);
  transition: background .15s, border-color .15s, color .15s;
}
.btn:hover { background: var(--ink); border-color: var(--ink); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: #fff; }
.btn-yellow { background: var(--y); color: var(--ink); border-color: var(--y); }
.btn-yellow:hover { background: #fff; border-color: #fff; color: var(--ink); }

/* Метки обреза по углам блока */
.crop {
  --l: 16px; --o: -10px;
  position: relative;
}
.crop::before, .crop::after {
  content: ""; position: absolute; inset: var(--o); pointer-events: none;
  background:
    linear-gradient(var(--ink), var(--ink)) left top / var(--l) 1px no-repeat,
    linear-gradient(var(--ink), var(--ink)) left top / 1px var(--l) no-repeat,
    linear-gradient(var(--ink), var(--ink)) right top / var(--l) 1px no-repeat,
    linear-gradient(var(--ink), var(--ink)) right top / 1px var(--l) no-repeat;
}
.crop::after {
  background:
    linear-gradient(var(--ink), var(--ink)) left bottom / var(--l) 1px no-repeat,
    linear-gradient(var(--ink), var(--ink)) left bottom / 1px var(--l) no-repeat,
    linear-gradient(var(--ink), var(--ink)) right bottom / var(--l) 1px no-repeat,
    linear-gradient(var(--ink), var(--ink)) right bottom / 1px var(--l) no-repeat;
}

/* Главная: первый экран */
.hero { padding-block: clamp(40px, 7vw, 88px) clamp(48px, 7vw, 96px); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero-copy { display: grid; gap: 26px; }
.hero h1 { font-size: clamp(1.9rem, 4.2vw, 3.4rem); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.mosaic { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.mosaic a { display: block; }
.mosaic a:nth-child(2) { transform: translateY(28px); }
.mosaic a:nth-child(4) { transform: translateY(28px); }
.mosaic-caption { margin-top: 44px; font-size: .86rem; color: var(--muted); }

.facts { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
.fact { padding: 22px 20px 0 0; display: grid; gap: 4px; }
.fact b { font: 800 clamp(1.7rem, 3.4vw, 2.6rem)/1 var(--display); font-variant-numeric: tabular-nums; }
.fact span { color: var(--muted); font-size: .95rem; }

/* Секции */
.section { padding-block: clamp(56px, 8vw, 104px); }
.section-tight { padding-block: clamp(40px, 6vw, 72px); }
.section-head { display: flex; align-items: end; justify-content: space-between; gap: 16px 32px; flex-wrap: wrap; margin-bottom: clamp(28px, 4vw, 44px); }
.section-head > div { display: grid; gap: 12px; max-width: 46em; }
.link-arrow { font-weight: 600; text-decoration: none; border-bottom: 2px solid var(--m); padding-bottom: 2px; white-space: nowrap; }
.link-arrow:hover { color: var(--m); }
.band { background: var(--sheet); }

/* Кейсы */
.cases { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(28px, 3vw, 40px) clamp(18px, 2.4vw, 28px); }
.case-card { display: grid; gap: 14px; text-decoration: none; align-content: start; }
.case-card .poster { transition: transform .2s ease; }
.case-card:hover .poster { transform: translateY(-4px); }
.case-card:hover h3 { color: var(--m); }
.case-meta { display: grid; gap: 6px; }
.case-meta .industry { font-size: .82rem; color: var(--muted); display: flex; gap: 8px; align-items: center; flex-wrap: wrap; }
.case-meta .result { font-size: .95rem; }
.poster { width: 100%; aspect-ratio: 4 / 5; height: auto; }
.inks { display: inline-flex; gap: 3px; }
.ink {
  display: inline-grid; place-items: center; width: 20px; height: 20px;
  font: 700 .66rem/1 var(--display); color: #fff;
}
.ink-c { background: var(--c); }
.ink-m { background: var(--m); }
.ink-y { background: var(--y); color: var(--ink); }
.ink-k { background: var(--k); }

.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }
.chip {
  font: 500 .9rem/1 var(--text); padding: 10px 14px; border: 1px solid var(--rule); background: var(--paper);
  color: var(--ink); cursor: pointer; display: inline-flex; gap: 8px; align-items: center;
}
.chip[aria-pressed="true"] { background: var(--ink); border-color: var(--ink); color: #fff; }
.count { font-size: .9rem; color: var(--muted); margin-bottom: 18px; }

/* Услуги */
.services { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--ink); }
.service { padding: 26px 22px 30px 0; display: grid; gap: 14px; align-content: start; }
.service + .service { padding-left: 22px; border-left: 1px solid var(--rule); }
.swatch { width: 52px; height: 52px; display: grid; place-items: center; font: 800 1.4rem/1 var(--display); color: #fff; }
.service ul { margin: 0; padding-left: 1.1em; color: var(--muted); font-size: .95rem; display: grid; gap: 4px; }
.service .price { font-weight: 600; font-variant-numeric: tabular-nums; }

.service-row { display: grid; grid-template-columns: 120px minmax(0, 1fr) minmax(0, 1fr); gap: 20px 40px; padding-block: 40px; border-top: 1px solid var(--rule); }
.service-row:first-of-type { border-top-color: var(--ink); }
.service-row .swatch { width: 96px; height: 96px; font-size: 2.6rem; }
.service-row h2 { margin-bottom: 12px; }
.service-row ul { margin: 0; padding-left: 1.1em; display: grid; gap: 6px; }
.terms { display: grid; grid-template-columns: auto 1fr; gap: 6px 16px; margin: 0; font-size: .95rem; }
.terms dt { color: var(--muted); }
.terms dd { margin: 0; font-weight: 600; font-variant-numeric: tabular-nums; }

/* Процесс — настоящая последовательность, поэтому с номерами */
.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 36px 28px; counter-reset: step; list-style: none; margin: 0; padding: 0; }
.steps li { display: grid; gap: 10px; align-content: start; counter-increment: step; padding-top: 18px; border-top: 1px solid var(--ink); }
.steps li::before { content: counter(step, decimal-leading-zero); font: 800 .9rem/1 var(--display); color: var(--m); }
.steps p { color: var(--muted); font-size: .96rem; }

/* Статьи */
.posts { display: grid; border-top: 1px solid var(--ink); }
.post-row { display: grid; grid-template-columns: 150px minmax(0, 1fr) auto; gap: 8px 32px; align-items: baseline; padding-block: 22px; border-bottom: 1px solid var(--rule); text-decoration: none; }
.post-row:hover h3 { color: var(--m); }
.post-row time, .post-row .read { color: var(--muted); font-size: .9rem; font-variant-numeric: tabular-nums; }
.post-row p { color: var(--muted); font-size: .96rem; margin-top: 6px; }

/* Чёрная полоса с призывом */
.cta { background: var(--k); color: #fff; }
.cta-row { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 24px 48px; align-items: center; padding-block: clamp(48px, 7vw, 88px); }
.cta h2 { font-size: clamp(1.6rem, 3.6vw, 2.8rem); }
.cta p { color: #b9bcc3; margin-top: 12px; max-width: 36em; }

/* Внутренние страницы */
.page-head { padding-block: clamp(36px, 6vw, 72px) clamp(24px, 4vw, 40px); display: grid; gap: 18px; }
.breadcrumbs { font-size: .88rem; color: var(--muted); display: flex; gap: 8px; flex-wrap: wrap; }
.breadcrumbs a { text-decoration: none; }
.breadcrumbs a:hover { color: var(--m); }

/* Страница кейса */
.case-hero { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 64px); align-items: start; padding-bottom: clamp(40px, 6vw, 72px); }
.case-hero .poster-wrap { position: sticky; top: 104px; }
.case-body { display: grid; gap: 36px; }
.case-body section { display: grid; gap: 12px; }
.case-body ul { margin: 0; padding-left: 1.15em; display: grid; gap: 8px; }
.specs { display: grid; grid-template-columns: auto 1fr; gap: 10px 20px; margin: 0; padding: 20px 0; border-block: 1px solid var(--rule); font-size: .95rem; }
.specs dt { color: var(--muted); }
.specs dd { margin: 0; font-weight: 500; }
.results { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--ink); }
.results div { padding: 18px 16px 0 0; display: grid; gap: 6px; }
.results div + div { padding-left: 16px; border-left: 1px solid var(--rule); }
.results b { font: 800 clamp(1.4rem, 2.6vw, 2rem)/1.05 var(--display); font-variant-numeric: tabular-nums; }
.results span { font-size: .9rem; color: var(--muted); }
.pager { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; border-top: 1px solid var(--ink); padding-top: 22px; }
.pager a { text-decoration: none; display: grid; gap: 4px; }
.pager a:last-child { text-align: right; }
.pager span { font-size: .85rem; color: var(--muted); }
.pager b { font-family: var(--display); font-size: 1rem; }
.pager a:hover b { color: var(--m); }

/* Статья */
.article { max-width: 720px; margin: 0 auto; padding-bottom: clamp(48px, 7vw, 88px); }
.article-meta { color: var(--muted); font-size: .92rem; display: flex; gap: 14px; flex-wrap: wrap; }
.prose { display: grid; gap: 18px; font-size: 1.06rem; }
.prose h2 { font-size: clamp(1.2rem, 2.2vw, 1.5rem); margin-top: 18px; }
.prose ul, .prose ol { margin: 0; padding-left: 1.2em; display: grid; gap: 8px; }
.prose blockquote { margin: 6px 0; padding: 4px 0 4px 20px; border-left: 4px solid var(--y); font-size: 1.12rem; font-weight: 500; }

/* Обо мне */
.about-grid { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(28px, 5vw, 72px); align-items: start; }
.about-grid .prose { max-width: 40em; }
.monogram { width: 100%; aspect-ratio: 4 / 5; height: auto; }
.timeline { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--ink); }
.timeline li { display: grid; grid-template-columns: 110px minmax(0, 1fr); gap: 4px 24px; padding-block: 18px; border-bottom: 1px solid var(--rule); }
.timeline b { font: 800 1rem/1.4 var(--display); font-variant-numeric: tabular-nums; }
.timeline p { color: var(--muted); }
.principles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 40px; }
.principles div { display: grid; gap: 8px; }
.principles p { color: var(--muted); }
.nope { margin: 0; padding: 0; list-style: none; display: flex; flex-wrap: wrap; gap: 8px; }
.nope li { padding: 8px 12px; border: 1px solid var(--rule); font-size: .93rem; }

/* Контакты */
.contact-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: clamp(28px, 5vw, 72px); padding-bottom: clamp(48px, 7vw, 96px); align-items: start; }
.contact-notes { display: grid; gap: 22px; }
.contact-notes div { display: grid; gap: 4px; padding-top: 16px; border-top: 1px solid var(--rule); }
.contact-notes span { color: var(--muted); font-size: .9rem; }
.form { display: grid; gap: 18px; background: var(--sheet); padding: clamp(22px, 3vw, 36px); }
.field { display: grid; gap: 6px; }
.field label { font-weight: 600; font-size: .92rem; }
.field input, .field textarea, .field select {
  font: inherit; color: var(--ink); background: var(--paper); border: 1px solid var(--rule); padding: 12px 14px; width: 100%; border-radius: 0;
}
.field textarea { resize: vertical; min-height: 140px; }
.form-note { font-size: .85rem; color: var(--muted); }

/* 404 */
.notfound { padding-block: clamp(56px, 10vw, 128px); display: grid; gap: 20px; justify-items: start; }
.notfound .big { font: 900 clamp(5rem, 18vw, 11rem)/.9 var(--display); letter-spacing: -.04em; }
.notfound .big span { color: var(--m); }

/* Подвал */
.colophon { border-top: 1px solid var(--rule); }
.colophon-row { display: grid; grid-template-columns: minmax(0, 1.3fr) repeat(2, minmax(0, 1fr)); gap: 28px 40px; padding-block: 44px 36px; font-size: .94rem; }
.colophon nav { display: grid; gap: 8px; align-content: start; }
.colophon nav a { text-decoration: none; color: var(--muted); }
.colophon nav a:hover { color: var(--ink); }
.colophon-brand { display: grid; gap: 10px; align-content: start; }
.colophon-brand p { color: var(--muted); max-width: 30em; }
.legal { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; padding-block: 18px 28px; border-top: 1px solid var(--rule); font-size: .85rem; color: var(--muted); }

@media (max-width: 980px) {
  .hero-grid, .case-hero, .about-grid, .contact-grid { grid-template-columns: 1fr; }
  .case-hero .poster-wrap { position: relative; top: auto; max-width: 480px; }
  .cases { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .services { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .service:nth-child(3) { padding-left: 0; border-left: 0; }
  .service:nth-child(n+3) { border-top: 1px solid var(--rule); }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .service-row { grid-template-columns: 96px minmax(0, 1fr); }
  .service-row > :last-child { grid-column: 2; }
  .colophon-row { grid-template-columns: 1fr 1fr; }
  .colophon-brand { grid-column: 1 / -1; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .masthead { position: static; }
  .menu { gap: 2px 16px; font-size: .92rem; }
  .facts { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .cases { grid-template-columns: 1fr; }
  .services, .steps, .principles, .results { grid-template-columns: 1fr; }
  .service, .service + .service { padding-left: 0; border-left: 0; }
  .service + .service { border-top: 1px solid var(--rule); }
  .results div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--rule); padding-top: 14px; }
  .service-row { grid-template-columns: 1fr; padding-block: 32px; }
  .service-row > :last-child { grid-column: auto; }
  .service-row .swatch { width: 64px; height: 64px; font-size: 1.8rem; }
  .post-row { grid-template-columns: 1fr; }
  .cta-row { grid-template-columns: 1fr; }
  .timeline li { grid-template-columns: 1fr; }
  .pager { grid-template-columns: 1fr; }
  .pager a:last-child { text-align: left; }
  .mosaic a:nth-child(2), .mosaic a:nth-child(4) { transform: none; }
  .mosaic-caption { margin-top: 16px; }
  .colophon-row { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition: none !important; }
}